Never mind the controversy over Hindus on stamps, it seems the Royal Mail have made an even bigger faux pas.
At Famous For Fifteen Megapixels, Stef points out that there is a notable worrying difference between the people on the first class and second class stamps. I don’t for one minute think this is intentional or even some kind of corporate Freudian slip, but as Stef points out, the results of thoughtless tokenism can be counter productive.
Watching a TV show or ad where a Black actor has obviously been drafted in to play the token ethnic friend in a group of middle class white people is truly cringe-inducing.
However, I think there is a difference between the kind of crow-barring that Stef refers to (yoghurt adverts, sitcoms etcetera), and creative projects that have diversity as a central message. The Christmas stamps fall into this latter category, along with the aborted British Airways ‘world colours’ livery, which apparently I was the only person in the country to like.