Comments on: Jagged Little Pill

By: Scottish Roundup » Blog Archive » Roundup No Umpteen

Scottish Roundup » Blog Archive » Roundup No Umpteen — Sun, 15 Jul 2007 13:23:09 +0000

[...] I have a confession to make. I find the whole matter of logos unutterably tedious. But logos, and not least the new London Olympic logo, seem to exert a strange fascination for other bloggers. Thus, notwithstanding the fact that every blogger and his mother was already commenting, the Bellgrove Blogbelle, Mr Eugenides and Robert Sharp all felt obliged to tell the world their views, while even Dr Vee had to have two attempts to get his opinions across. Hey guys, it’s just a logo. [...]

By: Matt Munro

Matt Munro — Thu, 07 Jun 2007 17:05:25 +0000

Agree it is pants – I din’t even realise that the “broken glass” spelled out 2012 at first – it’s already managed to upset a minority as well (epelectics).
I guess one problem with anything planned so far in advance is that even if you have a decent logo the design will inevitably look dated by the time of the event itself.
Still, at least the cost is being met by the socialist republic of cockneys

By: Kathy

Kathy — Wed, 06 Jun 2007 14:00:31 +0000

Already there is so much negativity and, at first, I thought “Oh no! here we British go again knocking anything good” but I am afraid I have to be negative too – I really think the rings should be there somehow and it just says aggression to me – someone pointed out that by the time it is reduced for badge pins etc it will just look like nothing and someone on the TV this am suggested it was a couple of the Simpsons getting up to something they shouldn’t – not sure if I agree??
Surely there could have been some sort of competition like they do in Junior Schools – someone somewhere woould come up with something better I am sure

By: Clarice

Clarice — Mon, 04 Jun 2007 21:22:55 +0000

It’s revolting.

What I don’t get, right, is that there are some really good designers in this country. I don’t know who designed this, but it certainly wasn’t one of them. Either it was done on the cheap (with 57 million, you’d think they could afford better), or else someone is being paid way too much money.

I would like to suggest though, that a new logo actually can embody the values that a brand would like to be associated with. That is why people get paid a lot of money to design good logos, because it works.

If the true values of the organisation are vastly at odds with the graphically-expressed values, then of course, in time, this will show, and become associated with the logo also. But in the meantime, a logo with in-built positive associations will go a long way in shaping public opinion.

What was wrong with the lovely tube trains painted in 2012 for the bid? They weren’t bad at all.