Now then, have a watch of this cartoonish advert:
Apparently, the Advertising Standards Authority have recieved 200 complaints, and Heinz have withdrawn the advert as a result. It is “unsuitable to be seen by children” apparently.
Only, whoever complained is being rather disingenuous. The advert was not show around kids’ TV shows because of the high fat and salt content of the product. And for adults, it is no more inappropriate than any of the raunchy adverts we see on our TVs on any given evening of the year. (h/t Happymarx). In fact, the Heinz advert displays a healthy functioning nuclear family, one that is entirely socially acceptable in 2008.
So I fear that the complainers are merely homophobic bigots of the most humourless kind. Whether they are religiously motivated or not, we do not know. But it looks like an illiberal assault on freedom of expression to me – a tiny minority of people with minority beliefs imposing their will on the rest of us. What’s the moral difference between this, and the Mohammed cartoons fiasco?
You can complain to Heinz if you want. I’ve already written in, Angry from Hampshire.