Retreat To The Corporate Silos

Here is a technology trend I have spotted: it may be old hat to experts and tech journalists, but its news to me.

First, I installed iOS 6 for my iPhone this week. As had been extensively trailed, Apple has switched out the Google Maps app for its own, proprietary mapping service. It is a weaker product.

Then, yesterday, I received an e-mail from IFTTT (If This, Then That, an excellent tool that allows you to automate many tasks between online services, such as cross-posting blogs, auto-tweeting, or logging your social media activity). The e-mail said:

In recent weeks, Twitter announced policy changes that will affect how applications and users like yourself can interact with Twitter’s data. As a result of these changes, on September 27th we will be removing all Twitter Triggers, disabling your ability to push tweets to places like email, Evernote and Facebook.

This is really irritating, as I use IFTTT for many Twitter related tasks.

So, in a single week, I’ve been inconvenienced by the decision of two of the biggest brands in technology to stop co-operating with other services. There is no law that says that they must collaborate, of course, but this is still a dismal state of affairs. I wonder if these announcements might be the beginning of a new era of unco-operation, with more and more products becoming locked, proprietary, and incompatible with one another. I cannot see how this can be good for innovation, small businesses and start-ups in the sector, or the users… Though I do see how it might maximise revenue for the big companies.

The previous high-minded rhetoric that came from these companies makes their current revenue-maximising attitude all the more galling. It has become trite to point out how Apple has changed since it premiered its famous Nineteen Eighty-Four advert at the Superbowl; and Google’s motto was “do no evil”. These latest man┼ôvres, retreating into the corporate silos, are a reminder of the corrupting influence of power and money, and puts one in the mind of the final passages of Animal Farm, when it becomes impossible to tell man from pig, pig from man.

I await deliverance with an iOS 6 Jailbreak.

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