On Monday, Labour Party members received an e-mail from Liz Kendall in their inboxes: an open letter.
You probably think I’m writing to ask you for your vote in the upcoming election for party leader.
And I am.
But what really matters for our country and our party is another election – the one we’ll fight together in 2020.
By then, our country will have suffered under five more years of the Tories.
&cetera. I was a little underwhelmed by the text, to be honest. The values she lays out do not seem to delineate Kendall from other candidates, or even the other parties. “End inequalities” and “eliminate low pay” are policies that Labour surely shares with the Greens, the Liberal Democrats, Plaid Cymru and the SNP. Conservative Party Leadership Candidates probably would not put these issues at the top of an appeal to their members, but it would be difficult to find a Tory MP that disagrees with either. However, “we need a more caring society”, “We must share power with people” and “We need a future of hope for all our young people” are phrases that would make their way onto a Conservative membership e-mail. Only once in the e-mail does Kendall explain a policy difference between her and anyone else (on inheritance tax). So the aspirations and goals, worthy though they are, seem rote when stated by themselves. Continue reading Liz Kendall as a Quick Case Study on Political Persuasion in the Digital Age