We all buy in to the Blue-is-for-Boys, Pink-is-for-Girls myth, even though we know its bullshit. Here I bookmark some notes on The Wearing Of Pink.
First: When Did Girls Start Wearing Pink? After the war, according to J.B. Paoletti, a historian:
In 1927, Time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading U.S. stores. In Boston, Filene’s told parents to dress boys in pink. So did Best & Co. in New York City, Halle’s in Cleveland and Marshall Field in Chicago.
Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers. “It could have gone the other way,” Paoletti says.
