Kickstarter’s Honest Response To A PR Problem

Last year, the amazing Zano project crashed both literally and metaphorically.  Once the largest ever European project to have been funded on Kickstarter, Zano was an ambitious plan to produce thousands of remote control drones with auto-follow and return-to-base capability.  But the idea failed spectacularly in November 2015 when the Welsh company Torquing Group went bust.

This was obviously a personal and financial disaster for those running the company; and a serious disappointment for everyone who had paid £139 or more to Kickstarter in the hope of receiving one of the first batch of drones.

However, it was also a public relations nightmare for Kickstarter.  It is certainly not unknown for crowd-funded projects to fail and not deliver the backer ‘rewards’ as promised, but the high profile nature the Zano project, and its complete demise, threatens to destroy the trust that millions of people have placed in the platform.  Worse, it could undermine the whole idea of crowd-funding as a way to finance products and creative content. Continue reading “Kickstarter’s Honest Response To A PR Problem”