Thoughts on the Olympics II: Legacy and Grassroots

http://twitter.com/sh4ron_/status/234613701360107520

Another popular comment on the London Olympics is the idea that we should host them every year! That would certainly give a boost to team GB athletes but I am not sure other countries would agree!

this sentiment actually misses the point. The Olympics are about internationalism. Part of the reason London 2012 has been so delightful is because the event is part of a larger narrative: We are sandwiched between the might of Beijing and the sexiness of Rio.

We do host major international sporting events every year, for example, the Premier League or the London Marathon. These contests are televised globally and draw an audience, but the particular atmosphere generated by the Olympics is founded on the fact they are a one off.

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