Astronauts Do The Coolest Things

Is there any organisation out there leveraging the Internet as effectively as NASA? Despite the loss of the Space Shuttle programme in 2011, the agency seems to be winning hearts and minds through its confident and open use of social media.

Of course, NASA’s PR department is assisted by expensive, state funded machinery and the spectacular images it creates. But this does not tell the whole story. I think a large part of the organisation’s communications success is down to the creativity and personality of the astronauts themselves… and NASA’s comfort at letting their personnel broadcast to their earth-shackled audience directly. Continue reading “Astronauts Do The Coolest Things”