Everyone knows there are ghosts in the iPod. These are the beings that live deep within the algorithms of the randomise feature. They tap into your thoughts, and play a song for you. The iPod ghosts, they say, will choose the track that suits what you are thinking. The ghosts will look at your reflection in the train window, and the view beyond, and pick a song that fits your mood.
The iPod ghosts do not exist to simply provide a fitting cinematic sound-scape to our lives. They want to talk to us, and tell us stories. They show us connections we have not seen before. The non-believers claim that iPod ghosts are just the bizarre connections you make in your own head, links that give the impression of infeasible coincidence. But any connection you make will be a product of your language, the things you have done, the places you have been, the books you have read. These connections, the iPod ghosts, are our culture, the ramblings of our ancestors trying to tell us something they have already forgotten.
Trapped in their bland, neutral boxes, the AdSense dæmons are the enemy of sincerity. They take those same thoughts that are incubated by the iPod ghosts, and taint them with a blind, amoral commercialism. Perhaps the connections they make are also our culture, the same ancestors laughing hysterically at what we have become.
Andrew Sullivan has spotted a couple of AdSense daemons plaguing Mickey Kaus’ blog at Slate.
Chicken Yoghurt has sharp eyes, and has spotted an odd juxtaposition of story and advert. John Reid, Knifethrower.