This kind of scare-mongering is manipulative and irresponsible.
Gartner analyst Daryl Plummer said the reason for the levelling off in blogging was due to the fact that most people who would ever start a web blog had already done so.
A fallacious argument, as any economist worth his stall will tell you. As technology changes, so new types of previously under-exploited blogs might grow in usage. People who are currently not blogging, in places such as Africa or the Alaskan Arctic National Wildlife Refuge, could find the practice to be rewarding and profitable.
Let us also remember that the supply of bloggers, while technically finite, is at least a renewable resource. Although these extra bloggers are not available to us at present, I think we can rely on human nature to provide us with an exponentially increasing supply of new bloggers, when the first wave begin to die off. Improbable though it may seem, some of the best bloggers may not even be born yet.
And yet, we notice that the biased BBC does not mention this. Instead it misrepresents the views of one firm of publicity seeking analysts, as a complete consensus accross the entire analyst community! Bloody typical.