An increasingly common visual style for political campaign videos is the the faded-parchment screen-print agitprop aesthetic, coupled with typography and animation (usually utilising Apple’s Motion programme). Its slick and funky, and develops the insurgent, vanguard aesthetic that has been the staple of many a left-liberal leaning and/or anti-government campaign for decades. The latest favourite, another Obama video from MC Yogi:
Crucially, this style of animation is a low cost way to produce something that is eye-catching and professional. Moreover, graphics and animation students are being set typography-animation assignments as part of their courses. I predict that this type of video will become one of the defining aesthetics of the next decade.
Here are some more examples. I.O.U.S.A:
… and the title sequence from Kiss Kiss Bang Bang is a more sophisticated example from a couple of years ago:
Interestingly, the Conservatives new poster campaign utilises a similar visual style.