I’ve been aware of the digital artist and musician momus for a while, but didn’t ever think to look for his blog. Thankfully, as so often, Jason Kottke points the way, highlighting an early summary of what the noughties has been about.
By decade’s end, though, blogging was imploding, whittling itself down to wispy microblogging and phatic status updates. The question “What are you doing?” has never been answered more, or imported less. Meanwhile, about 80% of the world’s population aren’t on the internet. What are they doing? Carrying water, and working for the Chinese.
…everything from Mac computers to Coke got rebranded as “Classic” — the unique selling point being a fetishized reversion to a “timeless” plain vanilla form of things, an ethical investment in solid, sensible practicality. This Apollonian-Vanilla “return to simplicity and utility” (super-protestant, eco-conservative, but also a kind of ancestor worship) ties in with consumer guilt about excess — it’s the anorexic antithesis to consumerist bulimia.