Cultural juggernaut of which I was subliminally aware


Posted this on Facebook in September 2018. No idea why I did not share it here too.
Here’s Michel Teló singing ‘Ai Se Eu Te Pego’.
So what I like about this is

  1. Just imagine what it much be like to have so many beautiful Brazilians singing the lyrics back at you; and
  2. This is a tune that I was only subliminally aware (like, I think I’ve heard it before but dunno where) and yet, and yet, it’s clearly a cultural juggernaut and has huge significance for millions of people around the world, especially in Lusophone countries. Stumbling across stuff like this a useful jolt out of one’s solipsism and a handy reminder that our cultural bubbles aren’t all that.

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