I do enjoy Dave’s blog – especially his thought on such slippery subjects as multiculturalism and political correctness – and I recommend his novel on this basis. It is interesting to see many others do the same: This is not merely a case of blogger-boys-club-back-scratching, but recommendations based on sincerely held beliefs about the quality of a writer’s output. Having said that, a novel is a very different type of writing than blogging, and there may not be a correlation between lengthy fiction, and pithy political opination.
Elsewhere, I hear that Highbury cult-figure Perry Groves’ autobiography is massively outselling Ashley Cole’s offering, due in no small part to the campaign for that very thing over at Arseblog. Dave Hill bemoans the focus in the book-trade in pushing a few bestsellers, leaving the less high profile authors to fend for themselves. The alternative model he suggests – that of bloggers bypassing the marketing hype and recommending alternatives – seems to be working in Groves’ favour, and at Cole’s expense.
Ashley now earns more in a week than Perry’s transfer fee to Arsenal twenty-years ago. He may be more famous at the moment, but will be remembered amongst the Arsenal fans for his involvement in the ‘tapping up‘ scandals, and being married to someone from Girls Aloud. In 2006, it seems an online campaign has snowballed, as readers come to realise that actually, Cole is a less interesting character than someone who has been out of the game for a decade.
To find that it is Perry Groves who has benefited from this phenomenon is unsurprising, as he was always a cult figure anyway. Often on the bench, he never reached the stratosphere of later stars such as Ian Wright and Tierry Henry, or even team-mates like Charlie Nicholas (for whom he set up the winning goal in Arsenal’s 1987 League Cup win). Nevertheless, Groves’ work ethic, bionic throw-ins, and an odd appearance (his nickname was ‘Tintin’ which is why I remember him so well) made him a Highbury favourite.
To come full circle: All this talk of cult figures (and of footballers marrying C-List celebrities) reminds me of the essay by digital artist Momus, which I quoted in my article on the Impact of Blogs for Writer’s News earlier this year. Momus’ point was that the new, digital media could allow people to by-pass the bottleneck of the mainstream outlets. The online world promised to be fertile territory for the unadulterated cult-figure. From my article:
Pandering to the lowest common denominator in the ‘mainstream’ can be a debilitating process … Through online publishing, an idiosyncratic writer can find viable target audiences, without diluting their work.
Attaining this niche-fame – a kind of cult following, perhaps – becomes increasingly attractive to the serious writer. As the digital artist Momus said: “In the future, everyone will be famous for fifteen people.” We live in an era where mainstream celebrity seems entirely unrelated to talent. Finding a small, dedicated audience online may be a better measure of success, than C-list recognition in the mainstream.