Following the stratospherically popular “Its the faded parchment screen print agitprop aesthetic YouTube round-up“, I now present images of a couple of packages that are currently sitting my kitchen work surface. In both cases, the aesthetic is characterised by bold primary colours and muddle of typefaces. Its reminiscent of early mass produced packages, the sort of thing you might find in a corner shop or rural out-post. Its a reaction, I think, against the idea of companies as ‘brands’ that diversify into all manner of products. This aesthetic hints that there’s a good old traditional supply chain here, with a farm and a factory, that is bringing tangible produce to your local independent grocer’s store. Quite misleading, of course, but also delightful.