While waiting for the Wisconsin and Hawaii primary results to drip in, I thought I would have a look at the various presidential candidate websites:
Its striking how similar they all are in layout. Indeed, the sites for Clinton, McCain and Obama are so alike I thought they might have been created using the same software, but this isn’t so. All have the candidates name and logo in the top-left corner of the site (in common with most websites these days), an e-mail sign-up form in the top-right, and a donate button right below that. All have horizontal menus, a three column layout, with a large graphic element accorss the first two columns, below the menu. While this might demonstrate to some people that the candidates are clones of one another, I’m inclined to see it as proof that all the politicians recognise the value of good design. Following a recognised and established layout allows users to navigate the site quickly and efficiently.
There is, I think, a cliche of the ‘Presidential Candidate Logo’. The surname, of course, coupled with the year digits and then some flag-like representation in red, white and blue. Joe Biden and Dennis Kucinich come close, but its Hillary Clinton who takes the prize for the most obvious logo in the field. What’s quirky about Senator Clinton is that her logo is derived from her first name.
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