Earlier this week I commented on that photo of Obama and his advisors in the Situation Room:
The image in question is particularly good because it seems to portray a very long moment. If Souza had been filming the scene we imagine that it would not have looked very different from the still photograph… apart from some blinking.
Via Matt Haughey, I’ve discovered From Me To You, the work of Jamie, a photographer who takes photos and adds a little bit of movement into them as animated GIFs. Its not clear at first glance that you’re looking at a manipulated photograph and not an actual movie.
It reminds me of some comments made by technology thinker Chris Heathcote, who has written on the development of outdoor electronic billboards. Hilariously, neither Chris nor I can locate the link to the post where he specificially discussed the idea that the best and most sophisticated use of moving images in billboards might be the most subtle. Barely perceptible movements, blinks or slight gestures, may actually grab the attention of the target audience in a way that horrible flashing banners may not. We know that modern brains can learn to mentally censor banner adverts and other obnoxious and ostentatious marketing. Chris points to this bus shelter advert as an example of best practice.